Endo Pharmaceuticals

Industry

Healthcare

Mobile Salesforce

Endo Pharmaceuticals is a highly focused generics and specialty branded pharmaceutical company delivering quality medicine through excellence in development, manufacturing and commercialization.

Due to the large size of Endo’s pharmaceutical salesforce, the organization and measurement of effectiveness of the salesforce presents a significant business challenge. Management tasked AI to develop a BI roadmap using mobile analytics for physician targeting, salesforce size and structure, sales force optimization, call planning, and salesforce effectiveness.