Citigroup
Industry
Finance
Citigroup is a global leader in credit cards, wealth management and commercial banking. The Global Consumer Bank (GCB) is a compelling franchise, with a strategic focus on the U.S., Mexico and Asia. A globally recognized brand, the Global Consumer Bank drives growth in priority markets by deploying its global scale, products and capabilities, to differentiate locally with high impact and relevance.
Given company growth in these regions, there was an open opportunity to offer mobile apps to their clients. Moreover, management recognized the need to enforce and streamline company-wide processes. It was time to advance from their legacy reporting application.
Citigroup management worked with Analytics Intell to deploy a comprehensive business intelligence (BI) solution for their GCB products.
Mobile solution
• Intuitive and easy to use
• Allows full transparency into their accounts
• Delf-discovery of details through drill down functionality
Enterprise solution
• Monitor client accounts
• Tracks exam requirements for wealth advisors
The final product helped GCB serve more than 110 million clients in a mix of developed and emerging markets with advanced analytical capabilities.
