Bank of America (BOA) embarked with Analytics Intell on an effort to establish an enterprise analytic capability that could connect with multiple enterprise initiatives and carry significant cost savings. It was imperative for the organization to move swiftly in assembling current, state-of-the-art informational and analytic capabilities.
Bank of America wanted the data system to better understand client’s overall financial goals and objectives, with the ability to present the broad range of products and services. Moreover, they wanted to leverage local branch team and phone service team to increase client’s understanding of the benefits and usage of the service mode.
Analytics Intell helped the company build and deploy a mobile analytics solution.