Six Benefits of a Customized CRM Solution

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Blog Aug 21, 2020

Analytics Intell

Team

The key to capturing business opportunities is to make sure that you attract the right customer to the right product, at the right time. Many companies rely on a Customer Relationship Management (CRM) system to drive exceptional and exclusive customer experiences.

These platforms have proven effective to help you connect the dots between revenue opportunities and customer profiles, to support your acquisition and retention strategy.

Most companies rely on off-the-shelf CRM applications with preset functionalities to maintain their customer records and updates regarding transactions and communications. However, there are often challenges to basic out-of-the-box CRM applications because most companies have exclusive business processes.

Very often, companies experience operational limitations which prevents them from uncovering benefits such as incremental revenue and identifying potential offerings.

To make an impact that will help your company standout, you must invest in the appropriate solutions that will help you align your business operations with sales opportunities.

The questions businesses should ask themselves are:

• Would building a custom CRM solution solve my business challenge?
• What is the cost difference for an off-the-shelf vs. customized solution?
• How would I quantify the value added for a customized solution?

When you consider the pros and cons of an off-the-shelf solution versus a customized platform, also consider these essential benefits of having a customized reporting platform:

1. Customization options to address your unique operational practices and processes, which in turn, lead to easier adoption for end-users
2. Consolidates all your client interactions and activities while accounting for your company’s internal language or codes​
3. Can be integrated with other proprietary business solutions and third-party applications​, streamlining your operations in one central location
4. Can be modified and scalable to address some of your evolving business needs​
5. Provides automated client communication functionalities
6. Can be customized to include a marketing recommendation engine, to help companies identify their customers’ unique needs and campaign opportunities without having to make generic assumptions​

A customized CRM solution allows you to save money and optimize what is most valuable to your business. With the flexibility of adding features aligned to your processes and operations you have an opportunity to create exclusive and memorable experiences for your customers.

Learn more about custom software development.