Ascena Retail Group
Industry
Retail
Ascena Retail Group started during the time when women were entering the workforce in greater numbers the early 1960’s. The business was founded on the opportunity to provide clothing for the working woman during a time in the U.S. when there were few options for buying stylish and affordable workplace women’s clothing. Now in more recent years, with more styling options available, the need of customers has evolved.
Ascena needed to address two major performance areas:
- “How do we create a great experience for our customers?” and
- “How do we keep our guests loyal to our brand?”
Analytics Intell worked with Ascena Retail to address their concerns and help their associates become a better concierge agent to their customers, rather than just a sales representative.
The AI team developed a BI solution that would provide a better experience for customers.
Features include marketing alerts, options to schedule shopping appointments and pick out outfits that match styles of their previous purchases. The in-store agents can now see when the customer has arrived at the store using the location technology, run the customer’s credit card from right outside their dressing room with transaction services. The full app provides transaction history, purchase preferences, quick follow up, and alerts for associates to ping customers when new styles are in.
